Portfolio

2009-12-15T20:29:00.000-08:00

I am no longer updating my work here. You can check out my current portfolio at AskACopywriter.com.

Vespa

2009-11-11T20:36:00.000-08:00

Pitch campaign.

Art Directors: Rob Singh and Nicole Miller

IndyCar coverage on Versus

2009-11-05T20:55:00.000-08:00

In 1996, the Indy Racing League split from the CART series leaving the sport suffering from fierce legal battles and a divided fan base.
In 2008, the two leagues reunified and TV coverage moved to the Versus network.
With this pitch campaign, we sought to position these moves as the resurrection that every true racing fan had been praying for.

The website would enable fans to track their favorite driver and test their knowledge.

A widget would embed race results and driver point standings on desktops or blogs.

Mini-documentaries on legendary drivers would also be available on the site and packaged as on-demand broadcast content.

Tour De France coverage on Versus

2008-10-20T11:55:00.001-07:00

Art Director: Rob Singh

Schepps Dairy

2007-12-06T20:49:00.000-08:00

Art Director: David Culp

BMW Motorcycles

2007-12-06T12:42:00.000-08:00

Art Director: Rob Singh

The Food Bank for New York City

2007-12-06T12:41:00.000-08:00

"Thousands of stomachs in the city are this empty. You can help. foodbanknyc.org"
Art Director: Rob Singh

Medical City Hospital

2007-12-06T12:30:00.000-08:00

“Need help picking the right doctor?"
Art Director: Ross Brodie

Mr. Clean

2007-12-06T12:25:00.000-08:00

Teaser ads were placed in messy locations, then a "Clean Team" went to work before the reveal was posted.

Art Director: David Duester

HeartOne

2007-12-06T12:04:00.000-08:00

HeartOneTexas.com was created for a network of hospitals that joined forces to promote cardiovascular health.

Designer: Tom Nynas

HeartOne

2007-12-06T12:01:00.000-08:00

The brand was launched with full-page newspaper ads
featuring legally binding documents:

Art Director: Kim Brayton, Designer: Tom Nynas

1FunThing.com

2007-12-06T11:45:00.000-08:00

This Alternate Reality Game (ARG) was designed to promote all the activities available at Fair Park, a public park full of museums and performance spaces.
The game consisted of a series of online clues. Several of these challenges could only be solved by visiting the park or FairPark.org. For example, players had to find a specific work of art to unlock this puzzle.

To solve the following challenge, players had to identify a book by it’s ISBN, then find a single word within the text.

The game was launched with mysterious business cards handed out at football and hockey games. Thousands of nickels were also left (sticker side down) in malls, parking lots and public transit stations.

A MySpace page created as part of the game evolved into a community of people sharing hints and bragging about their progress.

Players spent an average of seven hours engaged with the game and traffic to FairPark.org increased more than ten-fold.

Art Director: Kim Brayton, Designer: Tom Nynas

LoveStops.com

2007-12-06T11:30:00.000-08:00

Web banner:

(Safe for work. Go ahead, click it.)
Art Director: Kim Brayton, Designer: Tom Nynas

Shaw Floors

2007-12-06T10:06:00.000-08:00

"We have a floor that's the perfect reflection of you."

Art Director: Ross Brodie

Wal-mart Neighborhood Market

2007-12-06T10:02:00.000-08:00

Art Director: Bryan Gott, Designer: Tom Nynas

Trapeze Experience

2007-12-06T09:45:00.000-08:00

Interactive T-shirt:

Apparel designed to be personalized with iron-on letters for students of a trapeze school.
Designer: Tom Nynas

Score Energy Drink

2007-12-06T09:15:00.000-08:00

Art Director: Ross Brodie

Capital Plan

2007-12-06T08:45:00.000-08:00

Direct Mail:

"Capital Plan has moved three floors down. Don't worry, you'll still receive the same high level of service."
Art Director: Ross Brodie

Wingstop

2007-12-06T08:25:00.000-08:00

Art Director: Ross Brodie

Nunneley Family Law Center

2007-12-06T08:15:00.000-08:00

Die cut inserts:

"1. Insert diamond from engagement ring. 2. Admire.
You'll have a life after divorce. Start planning for it."

"1. Place over left hand. 2. Stand in sun.
We'll take care of every possible detail of your divorce."

Art Director: Kim Brayton

Video

2007-12-06T08:10:00.000-08:00

You can view my reel here.

Radio

2007-12-06T08:09:00.000-08:00

You can listen to my reel here.

Other Projects

2007-12-06T08:07:00.000-08:00

BustedTypewriter.com

My work outside of the office explores the intersection of words, art and commerce.

AskACopywriter.com

2007-12-06T08:05:00.000-08:00

I believe advertising can solve all the world’s problems.
Well, at least yours anyway.
That’s why I offer an advice column and ad blog in one convenient location.

Bio from agency site

2007-12-06T08:01:00.000-08:00