In 1996, the Indy Racing League split from the CART series leaving the sport suffering from fierce legal battles and a divided fan base.
In 2008, the two leagues reunified and TV coverage moved to the Versus network.
With this pitch campaign, we sought to position these moves as the resurrection that every true racing fan had been praying for.
The website would enable fans to track their favorite driver and test their knowledge.
A widget would embed race results and driver point standings on desktops or blogs.
Mini-documentaries on legendary drivers would also be available on the site and packaged as on-demand broadcast content.
