Art Director: Rob Singh
October 20, 2008
December 6, 2007
The Food Bank for New York City
"Thousands of stomachs in the city are this empty. You can help. foodbanknyc.org"
Art Director: Rob Singh
Dirty Teaser
Teaser ads were placed in messy locations, then a "Clean Team" went to work before the reveal was posted.
Art Director: David Duester
HeartOne
The HeartOne site was created for a network of hospitals that joined forces to promote cardiovascular health.
Designer: Tom Nynas
Designer: Tom Nynas
HeartOne
The brand was launched with full-page newspaper ads
featuring legally binding documents:
Art Director: Greg Malphurs
featuring legally binding documents:
Art Director: Greg Malphurs
1FunThing.com
This Alternate Reality Game (ARG) was designed to promote all the activities available at Fair Park, a public park full of museums and performance spaces.
The game consisted of a series of online clues. Several of these challenges could only be solved by visiting the park or FairPark.org. For example, players had to find a specific work of art to unlock this puzzle.
To solve the following challenge, players had to identify a book by it’s ISBN, then find a single word within the text.
The game was launched with mysterious business cards handed out at football and hockey games. Thousands of nickels were also left (sticker side down) in malls, parking lots and public transit stations.
A MySpace page created as part of the game evolved into a community of people sharing hints and bragging about their progress.
Players spent an average of seven hours engaged with the game and traffic to FairPark.org increased more than ten-fold.
Art Director: Kim Brayton
Designer: Tom Nynas
The game consisted of a series of online clues. Several of these challenges could only be solved by visiting the park or FairPark.org. For example, players had to find a specific work of art to unlock this puzzle.
To solve the following challenge, players had to identify a book by it’s ISBN, then find a single word within the text.
The game was launched with mysterious business cards handed out at football and hockey games. Thousands of nickels were also left (sticker side down) in malls, parking lots and public transit stations.
A MySpace page created as part of the game evolved into a community of people sharing hints and bragging about their progress.
Players spent an average of seven hours engaged with the game and traffic to FairPark.org increased more than ten-fold.
Art Director: Kim Brayton
Designer: Tom Nynas
LoveStops.com
Web banner:
(Safe for work. Go ahead, click it.)
Small space ads:
Created to get people talking, this campaign redirects visitors to the new Nunneley Family Law site.
Art Director: Kim Brayton
Designer: Tom Nynas
(Safe for work. Go ahead, click it.)
Small space ads:
Created to get people talking, this campaign redirects visitors to the new Nunneley Family Law site.
Art Director: Kim Brayton
Designer: Tom Nynas
Trapeze Experience
Interactive T-shirt:
Apparel designed to be personalized with iron-on letters for students of a trapeze school.
Designer: Tom Nynas
Apparel designed to be personalized with iron-on letters for students of a trapeze school.
Designer: Tom Nynas
Capital Plan
Direct Mail:
"Capital Plan has moved three floors down. Don't worry, you'll still receive the same high level of service."
Art Director: Ross Brodie
"Capital Plan has moved three floors down. Don't worry, you'll still receive the same high level of service."
Art Director: Ross Brodie
Nunneley Family Law Center
Die cut inserts:
"1. Insert diamond from engagement ring. 2. Admire.
You'll have a life after divorce. Start planning for it."
"1. Place over left hand. 2. Stand in sun.
We'll take care of every possible detail of your divorce."
Art Director: Kim Brayton
"1. Insert diamond from engagement ring. 2. Admire.
You'll have a life after divorce. Start planning for it."
"1. Place over left hand. 2. Stand in sun.
We'll take care of every possible detail of your divorce."
Art Director: Kim Brayton
Other Projects
Below you’ll find some things that aren’t really advertising.
But my work outside of the office still seeks to explore the intersection of words, art and commerce.
But my work outside of the office still seeks to explore the intersection of words, art and commerce.
AskACopywriter.com
I believe advertising can solve all the world’s problems.
Well, at least yours anyway.
That’s why I offer an advice column and ad blog in one convenient location at AskACopywriter.com.
Well, at least yours anyway.
That’s why I offer an advice column and ad blog in one convenient location at AskACopywriter.com.
AllMyLifeForSale.net
I once sold everything I owned on eBay.
For the All My Life For Sale project, I created an online catalogue of all my possessions and put each one up for auction. The goal of the experiment was to examine how identity is shaped by the objects and brands we buy.
Pieces of my life were scattered from North Carolina to South Korea. The site also attracted media attention from as far as Israel.
You can browse through my life and read updates from people that bought a part of me here.
For the All My Life For Sale project, I created an online catalogue of all my possessions and put each one up for auction. The goal of the experiment was to examine how identity is shaped by the objects and brands we buy.
Pieces of my life were scattered from North Carolina to South Korea. The site also attracted media attention from as far as Israel.
You can browse through my life and read updates from people that bought a part of me here.
Post No Bills
The Post No Bills project entails writing suggestions on currency with my url stamped on the back of each bill.
One of the pieces in this series was published in issue #44 of Adbusters magazine.
Yes, I realize I’m defacing currency and calling it art. But according to United States Code/Title 18/Part I/Chapter 17/Section 333, as long as I don’t have any intent to render the bills unfit to be reissued, I should be within the bounds of the law.
One of the pieces in this series was published in issue #44 of Adbusters magazine.
Yes, I realize I’m defacing currency and calling it art. But according to United States Code/Title 18/Part I/Chapter 17/Section 333, as long as I don’t have any intent to render the bills unfit to be reissued, I should be within the bounds of the law.
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