IndyCar coverage on Versus
In 1996, the Indy Racing League split from the CART series leaving the sport suffering from fierce legal battles and a divided fan base.
In 2008, the two leagues reunified and TV coverage moved to the Versus network.
With this pitch campaign, we sought to position these moves as the resurrection that every true racing fan had been praying for.
The website would enable fans to track their favorite driver and test their knowledge.
A widget would embed race results and driver point standings on desktops or blogs.
Mini-documentaries on legendary drivers would also be available on the site and packaged as on-demand broadcast content.
The Food Bank for New York City
"Thousands of stomachs in the city are this empty. You can help. foodbanknyc.org"
Art Director: Rob Singh
Nunneley Family Law Center
Die cut inserts:
"1. Place over left hand. 2. Stand in sun.
We'll take care of every possible detail of your divorce."
"1. Insert diamond from engagement ring. 2. Admire.
You'll have a life after divorce. Start planning for it."
Art Director: Kim Brayton
"1. Place over left hand. 2. Stand in sun.
We'll take care of every possible detail of your divorce."
"1. Insert diamond from engagement ring. 2. Admire.
You'll have a life after divorce. Start planning for it."
Art Director: Kim Brayton
LoveStops.com
Web banner:
(Safe for work. Go ahead, click it.)
Art Director: Kim Brayton, Designer: Tom Nynas
(Safe for work. Go ahead, click it.)
Art Director: Kim Brayton, Designer: Tom Nynas
Mr. Clean
Teaser ads were placed in messy locations, then a "Clean Team" went to work before the reveal was posted.
Art Director: David Duester
Trapeze Experience
Interactive T-shirt:
Apparel designed to be personalized with iron-on letters for students of a trapeze school.
Designer: Tom Nynas
Apparel designed to be personalized with iron-on letters for students of a trapeze school.
Designer: Tom Nynas
Capital Plan
Direct Mail:
"Capital Plan has moved three floors down. Don't worry, you'll still receive the same high level of service."
Art Director: Ross Brodie
"Capital Plan has moved three floors down. Don't worry, you'll still receive the same high level of service."
Art Director: Ross Brodie
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